Professional Retail Management Certification

The Professional Retail Management Certification course is a 19 module online course, designed to prepare the employee for a career in retail management.

From sales to marketing, merchandising to pricing, customer service to staffing, this course provides the required knowledge and skills, to enter into or advance in the exciting world of retail sales management.

What’s Covered in the Course?

Some of the aspects that the team member can expect to learn include:

An insight into retail management – what it is and why it is important today;

An understanding of the impact of merchandising and pricing within the business;

Sales, working at a point of sale, attitude and customer service;

How to identify different customer behaviours, to ensure that the business provides its clients with the best service at all times;

Customer communication and how important this is to the success of the business;

The retail environment and what to expect – the do’s and don’ts that your employee should respect;

How to build a long term relationship with the organisation’s customers;

The importance of stock management and how to effectively manage stock;

Insider knowledge into choosing an ideal store location;

The importance of proper store layout and design;

The logistics of supplying and receiving stock;

Retail security systems and the procedures that must be in place;

How to build a successful team and the importance of team communication;

Multi-channel retailing and retail marketing and how this can help to boost the business;

The importance of brand management;

The essential health and safety procedures that must be in place;

The trading constitution and customer laws relating to your business.

What are the Benefits of the Course?

Up-to-date course content on the UK retail environment, its opportunities and threats;

Upon successful completion of the course, your employee is awarded a certification;

Online support throughout your employee’s studies, with lifetime access to the learning materials.

Modules

Module 1: A Short Introduction to the Concept of Retail Management

– What we mean by retail management
– How to get involved in this industry
– How your career can progress in retail management

Module 2 : Understanding the Role of Merchandising and Pricing

– What we mean by the term merchandising
– How to merchandise correctly to increase sales
– The importance of pricing and how to display products

Module 3 : The Sales Process and Dealing with Customers at the Checkout

The checkout and the basic requirements
The importance of the point of sale concept
The personal characteristics that you need when dealing with this part of the process

Module 4 : Getting to Grips with Consumer Behaviour

What we mean by consumer behaviour
How to interpret consumer behaviour for your own advantage
How to deal with issues related to their behaviour

Module 5 : Taking Trends and Targeting Customers Effectively

Why trends are important to your store
How to take advantage of those trends in the most efficient way
Why targeting customers is so effective

Module 6 : The Importance of Communicating with Customers

What we mean by communication in this instance
How to talk to customers
How to deal with customers that are not happy

Module 7 : Getting to Grips with the Retail Environment

Civil litigation initial procedures
The key things that you need to be able to understand
Creating the perfect environment for your customers

Module 8 : Buying Products and Building that Relationship

The importance of the relationship with the customers
How to build that relationship in an effective manner
How to deal with any issues that may arise in the relationship

Module 9 : Dealing with the Management of Stock

What we mean by stock management
The problems that arise from not keeping on top of stock management
How to control stock levels

Module 10 : Selecting the Store Location

Why the location plays a role
How to identify the correct location
The difference it will make to your store

Module 11 : The Psychology of the Retail Layout

The basics of the psychology of the store
What you are trying to achieve with psychology
How effective psychology is going to be in the success of your store

Module 12 : Dealing with Suppliers and Receiving Goods

How to make sure that you have the correct suppliers
Dealing with issues with suppliers
How to receive goods in the correct manner
Dealing with damaged or problem goods

Module 13 : Considering Security and Security Procedures

The basics of security
The types of security that you may need in your store
The basics of security procedures

Module 14 : Getting Your Team Together and Communicating

The importance of getting the right team together
How to unite your team
Dealing with issues within your team

Module 15: Selling in Multiple Channels

What we mean by multiple channels
The key things that you need to have in place
How to take advantage of multiple channels

Module 16: The Keys to Basic Retail Marketing

The basic rules of retail marketing
The things you must avoid doing
How to get the most out of your budget

Module 17: Managing Your Brand

What we mean by brand management
The keys to successfully managing your brand
Key mistakes to avoid making with your brand

Module 18: Health & Safety for Retail Stores

The key rights held by the customer
What you are allowed to do as a trader
How to handle issues with customers

Module 19: Customer Rights and Your Position as a Trader

The key rights held by the customer
What you are allowed to do as a trader
How to handle issues with customers